HAPPY HIGHLIGHTS – in 2021 STABILO is celebrating 50 years of Happy Highlights: the popular STABILO BOSS ORIGINAL highlighter turns 50.
WHAT A CAREER – the development of fluorescent ink laid the foundations for a huge coup in 1971: the launch of the first neon yellow STABILO BOSS highlighter. The STABILO BOSS has been produced in Weissenburg, Bavaria (Germany) since the very beginning. Simply coloring over the top of words instead of precisely underlining them made working with texts so much easier that it soon became second nature. From students to managers – soon everyone was using the “reading pen”. A glowing career that has now been going strong for 50 years. With more than 2.6 billion units sold – that’s three to four every second worldwide – the STABILO BOSS is Europe’s number one highlighter.
A GLOWING EXAMPLE – the market leader’s fanbase is constantly growing. Its design has been revitalised several times since its launch 50 years ago – but it has always retained its distinctive, instantly recognisable shape. The STABILO BOSS offers an extra-generous amount of advertising space and is thus particularly suitable as a promotional product. This unique highlighter is now available in a wide range of new colors, with water-based ink in two line widths. The striking colors attract attention, so the promotional message always catches the eye. The STABILO BOSS is also available in Pantone colors when ordering just 5,000 pcs or more. Thanks to the refill option and long cap-off time, these highlighters make for particularly long-lasting promotional products.
For its anniversary, the all-time classic will once again surprise you with new colors, demonstrating that, with its striking shades and generous advertising space, it is as popular a promotion product as ever.
STABILO BOSS ORGINIAL – 50 years of advertising in brand quality!