loader image

About STABILO Promotion Products

Schwan-STABILO Promotion Products GmbH & Co. KG belongs to the Schwan-STABILO group, and a partner to the national and international advertising industry. STABILO Promotion Products offers writing instruments for target-group-specific advertising with STABILO brand quality.

Schwan-STABILO is an international group of companies with around 4.500 employees worldwide and a total annual turnover of around €609,8m. It comprises of companies focussing on the production and sales of brand-name products for the writing instruments sector, cosmetics products and also for the outdoor sector.

Schwanhäußer Industrie Holding GmbH & Co. KG


Schwan-STABILO Cosmetics GmbH & Co. KG

Writing instruments

STABILO International GmbH

Schwan-STABILO Promotion Products GmbH & Co. KG


Deuter | Maier Sports | Ortovox | Gonso

What we stand for

The decision for STABILO Promotion Products is the decision for high quality and unique products with guaranteed positive image transfer and the good feeling of being advised by professionals. Because: STABILO delivers solutions that inspire.

STABILO Brand quality
Innovative, colorful products
Creations of individual color combinations
Sophisticated finishing and printing options
Tailored target group communication
Long lasting advertising

Company history

Wooden pencils

Foundation Schwan-STABILO as a pencil factory (formerly “Großberger und Kurz“)


STABILO eyebrow pencil set cosmetic division


Wooden pencils are distributed as advertising gift for well known companies e.g. Maggi, Persil or Vivil

Ballpoint pens

STABILO launched a product innovation: the ballpoint pen with replaceable refill

STABILO BOSS and STABILO point 88 started there global success

Cosmetic division became second pillar


STABILO Promotion Products became a separate company


Outdoor as a third pillar


Digital learning, Industry 4.0